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Frequently asked questions
I don’t charge on a per-session basis. Instead, my coaching is built around bespoke packages, carefully tailored to meet the individual needs of each athlete.
Your first session is free of charge.
All athletes then begin their journey with my successful block of four introductory sessions. Pricing for this block varies depending on factors such as the athlete’s age and whether sessions are delivered face-to-face, online, or through a blended approach.
Following completion of the introductory block, you will have the option to enrol in a 6- or 12-month programme. Full details regarding the structure and pricing of these programmes will be provided at that stage.
I firmly believe that age is not a barrier to understanding, developing, and applying fundamental psychological skills. I have worked with children as young as 8, supporting them with strategies to build confidence, manage nerves and anxiety, and recover effectively from setbacks.
While the recommended age range for my Youth Development Programme is 11–18, younger athletes who demonstrate a high level of maturity will also be considered for participation.
In any field where performance matters - such as health and fitness, the performing arts, music, medicine, or business - I believe the skills and strategies I coach can have a meaningful impact on mindset and performance, both in and out of the workplace.
Developing attributes such as confidence, anxiety management, effective leadership, strong communication skills, goal setting, and more can be beneficial in any setting.
No two clients are the same, and your development plan will be fully tailored to you, taking into account your strengths, areas for improvement, motivations, and future goals. Areas I commonly work on with clients include developing confidence, improving focus, staying composed under pressure, reducing the impact of nerves and anxiety on performance, effective goal setting, learning how to practice more efficiently, and developing strong pre-performance routines.
Absolutely not! Some of the best athletes and teams in world sport work alongside Sports Psychology practitioners, not due to perceived weakness, but rather their desire to better themselves and provide the opportunity for mental and performance advantages over their competition.
This is your opportunity to get ahead of your teammates and opponents by developing valuable knowledge and skills that simply aren’t taught anywhere else - not in school or in sport coaching sessions.
No one can, or should, guarantee success or performance improvement. The results you achieve depend on your commitment, dedication, and willingness to apply the process consistently.
Drawing on my in-depth understanding of the sport industry, I am committed to coaching you in the most relevant and effective techniques for your individual needs, while providing carefully selected learning materials and developing a strong working partnership. This partnership is designed to create the optimal environment for potential success.
Beyond our one-hour session, there are a further 167 hours each week available for you to study, practice, and refine what we work on together. Ultimately, the results you achieve will be determined by how seriously you engage with the process and how you use this time.
During our sessions, you will share information that is private to you and I respect that privacy. Anything discussed will be held in the strictest confidence and informed by the BPS Code of Ethics and Conduct.
I create a safe space for you to explore and understand your current mindset and psychological well-being. The more you open up, your self-awareness will increase, leading to more opportunities for learning and growth. Information will only be shared following consent from yourself for reasons we agree are necessary or beneficial.
Importantly - No knowledge of our collaboration will be shared with your coach or club (unless requested by yourself). This gives you an open space to explore and develop in this vital area of sporting performance.
I am extremely proud of the personal and performance improvements I have seen in my clients to date. It is common for clients to wish to maintain some form of contact following the conclusion of our formal partnership.
To support this, I have developed continuation packages that allow us to remain connected and collaborate at a reduced time and financial commitment, while still providing meaningful ongoing support.

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contact us
WhatsApp: 07503 147992
Email: info@ajlconsultancy.com
Instagram: @ajlconsultancy
Facebook: @AJLConsultancy
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