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At AJL Consultancy, the realms of Sport Psychology, Mindset Coaching and Performance Enhancement converge to redefine athletic excellence. I coach and support my athletes to apply new knowledge and strategies to develop their mindset, improve their mental well-being and reach their sporting potential.


During your introduction session and throughout
your bespoke development plan, I tailor my approach to your motivations and goals,
providing you with the opportunity to see benefits within your sporting arena and beyond.

The most successful athletes realise the importance and value of controlling their mindset, using strategies and techniques to control their thoughts, emotions and behaviours in order to achieve consistent performance.

This is what separates the best
from the rest!


I have developed affordable face-to-face packages and online plans to suit all needs and locations; meaning budget, time and location are no barrier.


Get in touch today to book your free consultation and let us begin our journey to help develop your mindset and realise your sporting potential.



Are you a consultant in sport specialising in fitness, strength and conditioning or nutrition and looking for a unique networking opportunity?

Do you own a gym or sports club looking to provide your members with unique benefits to beat off competition from your rivals?

Do you have a business you believe would benefit from Psychology, Mindset and Performance Coaching?

Send an enquiry today to discuss potential partnership opportunities.


Introducing Adam, the founder and head coach of AJL Consultancy....


I have been a professional consultant since 2019, providing PsychologyMindset and
Performance coaching spanning elite youth football environments amateur and professional sports of all ages, gender and background.

My coaching ethos, meticulously crafted through 20 years experience of elite level sport, hinges on personalised methods tailored to your individual sporting needs. Central to my approach is my seamless blend of face-to-face and online coaching, ensuring consistent quality and accessibility.

With MSc and BSc (Hons) degrees in Sport Psychology, I am registered with the British Psychological Society (BPS) and all conversations, communications and associated work are informed by the BPS Code of Ethics and Conduct.

With this comes a responsibility and commitment that all communication and coaching will be confidential from all clubs, organisations and coaches - something that brings a huge sense of trust in the process.


​Sport Psychology is becoming one of the fastest growing, most sought-after disciplines in sport. Join the ranks of athletes worldwide who have experienced first hand the transformative power of my coaching, as I continue in my commitment to excellence and innovation, paving the way for a new era in athlete development.



                                  MSc Sport Psychology



                                          BSc (Hons) Sport &         
        Exercise Psychology                                                 


                                                       CLICK TO VIEW PROFILE

    Graduate Member                  Registered Sport     (Membership no: 468611)           Psychology Specialist 

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Proud to be sponsoring

Antony Kay Football Development Academy.


Antony is a professional footballer with over 750 matches spanning a 25 year playing career. His elite team training is providing UEFA A coaching, building age specific teams with the opportunity to play against professional football academies, providing excellent scouting opportunities.

Launching April 2024Click the logo to find out more.

Based in Merseyside, Jordan is a former
Liverpool FC professional and England Youth International, specialising in 1-2-1 and small group training, as well as hosting football camps for children of all ages and ability levels.

Click the logo to find out more.


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About me

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WhatsApp:                         07503 147992 


Instagram:                     @ajlconsultancy

Facebook:                    @AJLConsultancy

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