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AJL Consultancy is a Sport Psychology, Mindset and Performance consultancy based in the North West of England. Our aim is to coach and support our clients to understand and apply psychological strategies to develop their mindset, improve their mental well-being and reach their sporting potential.


During the initial consultation and throughout
your bespoke development plan, we tailor our approach to your motivations and goals,
providing you with the opportunity to see benefits within your sporting arena and beyond.

The most successful athletes realise the importance and value of controlling their mindset, using strategies and techniques to control their thoughts, emotions and behaviours in order to achieve consistent performance.

This is what separates the best
from the rest!


We have developed affordable face-to-face packages and online plans to suit all needs and locations; meaning budget, time and location are no barrier. Get in touch today to book your free initial consultation and let us begin our journey to help develop your mindset and realise your sporting potential.


Are you a consultant in sport specialising in fitness, strength and conditioning or nutrition and looking for a unique networking opportunity?

Do you own a gym or sports club looking to provide your members with unique benefits to beat off competition from your rivals?

Do you have a business you believe would benefit from Psychology, Mindset and Performance Coaching?

Send an enquiry today to discuss potential partnership plans.



My name is Adam, founder and lead consultant of AJL Consultancy.


I have been a professional consultant since 2019, providing PsychologyMindset and
Performance coaching across numerous sports from talented juniors to semi-professional and professional athletes of all ages, gender and background.

I pride myself on working with the utmost honesty, empathy and respect, and I am committed to providing a safe and confidential space to consult with my clients freely and openly. I provide you with proven solutions so that you experience true results both in and out of your sport.

With MSc and BSc (Hons) degrees in Sport Psychology, I am registered with the British Psychological Society (BPS) and all conversations, communications and associated work are informed by the BPS Code of Ethics and Conduct.


​Sport Psychology is becoming one of the fastest growing and most sought-after disciplines in high-performance settings. Send your enquiry today to discover why and I will provide you with a response within 48 hours.


                                   September 2016  -  August 2018 

                                 MSc Sport Psychology  ~  Merit



                                            September 2011  -  May 2014

                                           BSc (Hons) Sport &         
                                    Exercise Psychology  ~  2:1                                                 


                                                           CLICK TO VIEW PROFILE

  August 2018  -  Present                 March 2021  -  Present 

    Graduate Member                   Registered Sport     (Membership no: 468611)           Psychology Specialist 

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Former Liverpool FC Professional and
England Youth International, specialising in 1-2-1
and small group training, as well as hosting
football camps for children of all ages and ability levels.

Click the logo to find out more.



About me

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WhatsApp:                         07503 147992 


Instagram:                     @ajlconsultancy

Facebook:                    @AJLConsultancy

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