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At AJL Consultancy, we coach youth athletes
to develop strong, confident mindsets that
help them thrive both in sport and in life.

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We support young athletes in building the mental skills they need to perform
consistently and truly enjoy their sport
without stress, pressure or fear of failure.

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By working closely with each athlete and
their families, we apply practical, age-appropriate strategies that improve
confidence, focus, emotional control,
resilience, and overall well-being.

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Our approach ensures that young people not only improve their sporting performance, but also develop valuable life skills that support their growth beyond the game.

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From your free introduction session through
to a fully bespoke development plan, every programme is carefully tailored to the athlete’s age, sport, personality, motivations, and goals. This personalised support allows both athletes and parents to see meaningful, lasting
benefits
both on and off the field.

 

To achieve consistent success in sport, it's essential to recognise that performance isn’t just physical - it’s mental. Learning how to manage thoughts, emotions, and behaviours
is what builds confidence, consistency and
long-term success.

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This is what separates potential from consistent performance.

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This is what separates the best from the rest!

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At AJL Consultancy, we provide industry-
leading bespoke online coaching packages
designed to support youth athletes of all
ages and ability levels.

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Get in touch today to book your free introduction session, and let’s begin
building the mindset your young athlete
needs to reach their full sporting potential.

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PARTNERSHIPS

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Are you a consultant in sport specialising in fitness, strength and conditioning or nutrition and looking for a unique networking opportunity?
 

Do you own a gym or sports club looking to provide your members with unique benefits to beat off competition from your rivals?

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Do you have a business you believe would benefit from Mental Performance Coaching?

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Send an enquiry today to discuss potential partnership opportunities.​​

Introducing Adam, the founder and head coach
of AJL Consultancy....

 

I have been a professional consultant since
2019, providing
Mental Performance coaching spanning elite youth environments, amateur and professional sports of all ages, gender and background.

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My coaching methods, crafted through 20 years experience of elite level sport, focus on personalised methods tailored to your individual sporting needs. Central to my approach is my seamless blend of face-to-face and online coaching, ensuring consistent quality and accessibility.

With MSc and BSc (Hons) degrees in Sport Psychology, I am registered with the British Psychological Society (BPS) and all conversations, communications and associated work are informed by the BPS Code of Ethics and Conduct.

With this comes a responsibility and commitment that all communication and coaching will be confidential from all clubs, organisations and coaches - something that brings a huge sense of trust in the process.

 

​Mental Performance Coaching is becoming one of the fastest growing, most sought-after disciplines in sport. Join the ranks of athletes worldwide who have experienced first hand the transformative power of my coaching, as I continue in my commitment to excellence and innovation, paving the way for a new era in athlete development.
 

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EDUCATION & MEMBERSHIPS
 

                                   

                                  MSc Sport Psychology

                                                       
   

                     

                                          BSc (Hons) Sport &         
                                   
            Exercise Psychology                                                 
                                         

 

                       Graduate Member​

(                         (Membership no: 468611) 

                                                       
                    

                  

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  CURRENT PARTNERSHIPS

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Based in Merseyside, Jordan is a former
Liverpool FC professional and England Youth International, specialising in 1-2-1 and small group training, as well as hosting football camps for children of all ages and ability levels.


Click the logo to find out more.

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Proud to be sponsoring

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Antony Kay Football Development Academy.

Antony is a professional footballer with over 750 matches spanning a 25 year playing career. His elite team training is providing UEFA A coaching, building age specific teams with the opportunity to play against professional football academies, providing excellent scouting opportunities.

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Launched in April 2024.
Click the logo to find out more.

Matchfit Football are dedicated to shaping the football stars of tomorrow through their professionally designed strength and conditioning programmes tailored specifically for youth footballers.

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I am delighted to be working alongside players and
their families in the Elite Development Program, ensuring they are completing elite level preparation and developing a healthy and strong mindset, providing them the best opportunity to achieve consistent, quality performances
on the pitch, whilst growing into confident, motivated
and mentally tough players off it.

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COACHING & DEVELOPING ATHLETES FROM...

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my MISSION

About me

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© 2022 by AJL Consultancy. Proudly created with Wix.com

contact us

  • Whatsapp
  • Instagram
  • Facebook
  • LinkedIn

WhatsApp:                         07503 147992 

Email:              info@ajlconsultancy.com

Instagram:                     @ajlconsultancy

Facebook:                    @AJLConsultancy

AJL Header white bg.png
AJL Header white bg.png

© 2022 by AJL Consultancy. Proudly created with Wix.com

contact us

  • Whatsapp
  • Instagram
  • Facebook
  • LinkedIn

WhatsApp:                         07503 147992 

Email:              info@ajlconsultancy.com

Instagram:                     @ajlconsultancy

Facebook:                    @AJLConsultancy

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